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Smokeless Tobacco: Perfect Alternative to Outwit Anti-Smoking Laws


Chewing tobacco and Swedish snus are going pretty much under the radar in a world awash with combustible tobacco products, yet they are fantastic alternatives to circumvent smoking restrictions.

By Thomas Schmid

It was the year 1805 and Napoleon Bonaparte was just about to begin laying waste to much of Europe. In the Danish capital of Copenhagen, a young entrepreneur named Peter Abraham Bock paid a visit to the offices of daily newspaper Kiøbenhavnske Tidender. He took out an advertisement in order to promote the A/S Hermann Krüger’s Eftf company, in which he was a partner. “We regard this as the official birth date of the Oliver Twist brand,” says Thomas Nellemose, area sales manager of the company which today is known as House of Oliver Twist A/S.

Complementing Swedish Match portfolio

Over the ensuing centuries, the company underwent several ownership changes, most recently in April 2018 when it was bought by Swedish Match AB. However, Oliver Twist, the brand, stood the test of time, being today regarded as one of the oldest (and most iconic) chewing tobacco brands still around. At the time of the buy-out, Swedish Match c.e.o., Lars Dahlgren, had said, “Oliver Twist is a good complement to our smokeless portfolio and will provide increased depth to our chewing tobacco offerings, especially in Europe.” Dahlgren’s statement very closely reflects Nellemose’s own assessment. “I believe [the takeover] will benefit Oliver Twist in the future, as having become part of Swedish Match affords us additional opportunities and resources not only to reach out to existing but also to explore new markets,” he says.

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