In recent years, heat-not-burn (HNB) tobacco products, with the significant advantage of reducing the release of harmful components, have gradually become an important r&d direction for the tobacco industry, causing HNBs` market share to grow rapidly. One of the leaders in the HNB market is Philip Morris International (PMI). The company invested more than US$4.5 billion in r&d and testing of low-risk tobacco products since 2008. These efforts led to the creation of its core product, iQOS which took an unheard of (for a new product) 15.8% market share in some markets from its launch in early 2016 to Q1/2018. By the end of 2017, IQOS was sold in major cities in 38 regions or countries such as Japan and Korea. According to data released by PMI`s 2018 shareholders` meeting, among the consumers who use iQOS, the switch rates in Greece, Ukraine, and Romania are close to 80%, and the complete switch rates in Russia, Serbia, Portugal, and other countries reached more than 50%. The consumption habits of about 5 million adult smokers switched from traditional cigarettes to such products, reflecting the high acceptance of this new type of tobacco products by consumers. Since its launch, iQOS sales and revenue continue to increase, from a single quarter revenue of US$55 million in Q1/2016 to US$1.64 billion in Q4/2017, accounting for nearly 20% of PMI`s entire revenue. Glo, British American Tobacco`s HNB tobacco product heats special cut tobacco to about 240℃ producing vapor containing nicotine and generating tobacco flavor. The product was first launched in Japan at the end of 2016. In addition, the company developed glo iFuse, a hybrid electronic device which fuses tobacco heating and vaping technology that not only heats tobacco but also heats nicotine-flavored liquid solutions. Japan Tobacco went into the heated to

Attending World Tobacco Middle East has always been on Zhengtong's calendar since visited Intersupply last September in Dortmund, Germany. And the management meeting of this afternoon marked the start of WT preparations. Hoping to meet world-class tobacco machine spare part traders and multinational cigarette manufacturers, "Zhengtong and his whole staff would be fully prepared", as said by the general manager Mr. Zheng. The preparation work should includes the following aspects: brochures, samples, ticket to the Fair, and the administrative arrangements for the attending staff. As for brochures and samples, Mr. Zheng gave his indications. Brochures will follow the main style of last year, adding some modified and upgraded products as the striking point which make Zhengtong stand out from other competitors. The modified and upgraded products including but not exclusive to ceramic drums, ceramic glue rollers and mirror finish circular knives. Free samples will be available this year. Hoping to help customers to have a good idea of it's quality level and give them convenience to test on machines, Zhengtong will provide free samples for part of it's products. The list have not been decided yet, but it's sure that 1/5 of it's items on the Fair would have free samples. By Zhengtong News Office On 6th, July, 2017